By Geoffrey Jones
This ebook presents the 1st authoritative heritage of the worldwide good looks from its emergence within the 19th century to the current day, exploring how modern-day international giants grew. It exhibits how successive generations of marketers outfitted manufacturers which formed perceptions of attractiveness, and the company enterprises had to industry them. They democratized entry to attractiveness items, as soon as the privilege of elites, yet additionally they outlined the gender and ethnic borders of attractiveness, and its
association with a handful of towns, significantly Paris and later long island. the outcome was once a homogenization of good looks beliefs in the course of the world.
Today globalization is altering the sweetness back; its influence may be obvious in various competing ideas. worldwide manufacturers have swept into China, Russia, and India, yet whilst, those manufacturers are having to reply to a miles larger range of cultures and life as new markets are unfolded worldwide.
In the 21st century, good looks is back being re-imagined anew.
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Beauty Imagined: A History of the Global Beauty Industry by Geoffrey Jones