Get Competence-Building und Internationalisierungserfolg: PDF

By Michael A. Lierow,Prof. Dr. Jörg Freiling,Dr. Jürgen Meffert/Dr. Holger Klein

ISBN-10: 3835003038

ISBN-13: 9783835003033

Anhand der größten branchenübergreifenden Untersuchung dieser artwork in Deutschland belegt Michael A. Lierow seine Hypothese, dass unternehmensinterne Faktoren beim Internationalisierungserfolg eine entscheidende Rolle spielen. Er zeigt sechs wesentliche Einflussfaktoren und ihre Auswirkungen auf den Internationalisierungserfolg auf und diskutiert Hürden und Resultate der Umsetzung einzelner Maßnahmen.

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Competence-Building und Internationalisierungserfolg: Theoretische und empirische Betrachtung deutscher Unternehmen (Strategisches Kompetenz-Management) (German Edition) by Michael A. Lierow,Prof. Dr. Jörg Freiling,Dr. Jürgen Meffert/Dr. Holger Klein


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