Download e-book for iPad: Cultures of Commodity Branding (UNIV COL LONDON INST ARCH by Andrew Bevan,David Wengrow

By Andrew Bevan,David Wengrow

ISBN-10: 1598745417

ISBN-13: 9781598745412

ISBN-10: 1598745425

ISBN-13: 9781598745429

Commodity branding didn't emerge with modern worldwide capitalism. in reality, the authors of this quantity exhibit that the cultural historical past of branding stretches again to the beginnings of city lifestyles within the historic close to East and Egypt, and will be present in a number of variations in areas as assorted because the Bronze Age Mediterranean and Early smooth Europe. What the contributions during this quantity additionally vividly record, either in earlier social contexts and up to date ones as assorted because the kingdoms of Cameroon, Socialist Hungary or on-line eBay auctions, is the necessity to comprehend branded commodities as a part of a broader continuum with strategies of gift-giving, ritual, and sacrifice. Bringing jointly the paintings of cultural anthropologists and archaeologists, this quantity obliges experts in advertising and economics to re-examine the connection among branding and capitalism, in addition to including a huge new suggestion to the paintings of monetary anthropologists and archaeologists.

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Cultures of Commodity Branding (UNIV COL LONDON INST ARCH PUB) by Andrew Bevan,David Wengrow


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